27 Aug Dealer Spotlight: Ayfel Group Prides Itself on Trusted 3M Brand
(This article first appeared in the January 2018 issue of “Dealer E-News.”) It’s getting cold up north … that’s why we’re taking you to the Caribbean for this month’s Dealer Spotlight. Two years ago, Luis Lora and his business partner launched the Ayfel Group in Santiago, Dominican Republic. He’s been using 3M automotive films ever since.
“3M has a really great reputation in the Dominican Republic, so it basically sells itself,” he said.
The Ayfel Group’s best-selling films are 3M’s Color Stable products. In the Dominican Republic, where Luis said businesses aren’t always trustworthy, having the 3M watermark right on the film really means something to consumers.
In addition to servicing high-end cars, the Ayfel Group also completes flat glass installations, which make up about 40 percent of its business. Outside of work, Luis enjoys spending time with his family and friends. He also likes to play and watch sports, especially basketball. His favorite team is the Golden State Warriors, who he went to see when they played in Miami last year.